About Us

We are a collective of passionate female founders dedicated to innovation, enrichment, and creating meaningful change in the pet industry. Each of us brings a unique vision, experience, and commitment to improving the lives of pets and the people who love them.

Our Members

Joana C. Xavier, PhD
Co-Founder, PawsitiveTouch

Colleen Wilson
Founder, Pets on Q
Co-star, Pet Stars on Netflix

Meghan Wolfgram
CEO & Founder, SwiftPaws

Jamie Smith
CEO & Co-Founder, Innovative Pet Lab

Michelle Huie
Founder & CEO, ShopDot

Katherine Ellison
Founder & CEO, Bright Planet Pet